Current Involvement.

Senior Project Manager, Minitheory

As I recollect how Michael Chen poach me to join Minitheory, it was amusing and yet a great opportunity. We work on multi-countries e-commerce sites, a suite of manufacturing execution system, an online insurance broker and concepts for storm water management system; these are a few things we've made simpler by designing based on how people think and behave.

I'm learning how to apply user research techniques with influences from cognitive psychology.

Volunteer with Singapore Geek Girls

SG Geek Girls is a local volunteer-based initiative that serves as a platform for females to connect, share, contribute, mentor and learn from each other.

I'm learning how to organise better and plan events/activities.

Volunteer with Engineers.SG

Engineers.SG is a not-for-profit community initiative created to help document the Singapore tech and startup scene. It has re-ignite my passion in production work. I previously led Temasek Polytechnic's "Production Crew" as part of my co-curriculum activities.

I'm learning how to capture better and document stories.


  • I ride motorcycle

  • Underwater is my serenity

  • Mountains make me happy

I tend to frequent Twitter, Github, Flickr and Instagram. I am into Experience Design, Product, Entrepreneurship, Agile, Photography, Travelling, Diving, Hiking, Cycling and Motorcycles. In short, an adventure lover in the realm of design, tech and media. Shoot me an email if you'd like to chat or say hello.

Recent Reads.

I am open to discussion on these books that I am reading or have recently read.

  • Colorless Tsukuru Tazaki by Haruki Murakami (Reading)
  • UX Strategy by Jamie Levy (Reading)
  • Kokoro by Natsume Soseki
  • Hooked by Nir Eyal
  • Lean Analytics
  • Don't Make Me Think by Steve Krug
  • Intercom on Product Management